Transforming Your Go-to-Market Strategy; The Three Disciplines of Channel Management

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Transforming Your Go-to-Market Strategy; The Three Disciplines of Channel Management

Rangan, V. Kasturi - Personal Name; Bell, Marie - Personal Name;

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Series Title: -
Call Number: 658.87 Ran T
Publisher: Boston : Harvard Business School Press., 2006
Collation: x; 289p,; 24 cm.
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ISBN/ISSN: 1-59139-766-9
Classification: 658.87
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Edition: 1
Subject(s): Marketing Channels - Management,Business Logistics
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Statement of Responsibility: -

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