APA Style

Buchholz, A., Wordemann, W. (2000). What Makes Winning Brands Different : The Hidden Method Behind the World's Most Successful Brands . Chichester: John Wiley & Sons.

MLA Style

Buchholz, Andreas., Wordemann, Wolfram. "What Makes Winning Brands Different : The Hidden Method Behind the World's Most Successful Brands". Chichester: John Wiley & Sons, 2000. Text.