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Understanding Media Users: From Theory to Practice

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The book Understanding Media Users: From Theory to Practice written by Tony Wilson is an in-depth study of the concept of “active audiences” in media studies. In this book, Wilson examines the relationship between media and audiences, describing the development of media effects theory and the analytical approaches that make up media reception theory. She explores various interfaces of media interaction, such as television, film, the internet, advertising, journalism, and tourism studies, and highlights how the experiences of media users shape their meanings and interpretations. With an emphasis on the phenomenological experience of media use, the book also discusses how cultures of consumption and identity in cyberspace continue to evolve. Wilson concludes with insights into the future of media reception in the global era, making it essential reading for academics and practitioners who want to understand the dynamics between media and audiences in changing contexts.
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Buku Understanding Media Users: From Theory to Practice yang ditulis oleh Tony Wilson merupakan sebuah kajian mendalam tentang konsep "audiens aktif" dalam studi media. Dalam buku ini, Wilson mengkaji hubungan antara media dan audiens, menggambarkan perkembangan teori efek media dan pendekatan analitis yang membentuk teori penerimaan media. Ia mengeksplorasi berbagai antarmuka interaksi media, seperti televisi, film, internet, iklan, jurnalisme, dan studi pariwisata, serta menyoroti bagaimana pengalaman pengguna media membentuk makna dan interpretasi mereka. Dengan penekanan pada pengalaman fenomenologis dalam penggunaan media, buku ini juga membahas bagaimana budaya konsumsi dan identitas di ruang siber terus berkembang. Wilson menyimpulkan dengan wawasan tentang masa depan penerimaan media di era global, menjadikannya bacaan penting bagi akademisi dan praktisi yang ingin memahami dinamika antara media dan audiens dalam konteks yang terus berubah.

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