Asian Media Studies: Politics of Subjectivities

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Asian Media Studies: Politics of Subjectivities offers a fresh and new perspective on media studies in Asia. Bringing together original essays by a new generation of Asian scholars, the book addresses topics ranging from media policy to globalization, with vivid examples from different countries and media. The contributors present critical approaches that mark a paradigm shift from “cultural imperialism” to “globalization,” creating a broader context for critical internationalism in media studies in Asia.

The book shows that the Asian media landscape is dynamic and complex, reflecting the clash of forces between subordination and domination, pessimism and optimism, and hope and despair. Through cases such as TV news in Singapore, advertising, nostalgia in Hong Kong, and Malaysian films exploring sexuality, Asian Media Studies showcases the richness of media diversity and new subjective realities in the region.

With its sharp and detailed insights, the book not only illustrates the profound changes taking place in Asia but also plays a role in revitalizing media studies as a discipline. For readers interested in media dynamics and socio-political changes in Asia, this book is an essential resource offering a critical and contemporary perspective.

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