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subject="Marketing"
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Emotion Marketing; The Hallmark Way of Winning Customers for Life
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Robinette, Scott
Brand, Claire
Lenz, Vicki
Edition
-
ISBN/ISSN
0-07-136414-5
Collation
xvii; 247p,; 24 cm.
Series Title
-
Call Number
658.834 Rob E
Edition
-
ISBN/ISSN
0-07-136414-5
Collation
xvii; 247p,; 24 cm.
Series Title
-
Call Number
658.834 Rob E
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1
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Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategi…
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Zaichkowsky, Judith Lynne
Edition
1
ISBN/ISSN
0-89930-829-5
Collation
xvii; 184p,; 21 cm.
Series Title
-
Call Number
658.827 Zai D
Edition
1
ISBN/ISSN
0-89930-829-5
Collation
xvii; 184p,; 21 cm.
Series Title
-
Call Number
658.827 Zai D
Availability
3
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Customer Equitty: Building and Managing Relationships as Valuable Assets
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Blattberg, Robert C.
Getz, Gary
Thomas, Jacquelyn S.
Edition
-
ISBN/ISSN
0-87584-764-1
Collation
xix; 228p,; 24 cm.
Series Title
-
Call Number
658.812 Bla C
Edition
-
ISBN/ISSN
0-87584-764-1
Collation
xix; 228p,; 24 cm.
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-
Call Number
658.812 Bla C
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1
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Decisions in Marketing ; Cases and Text
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BORDEN, NEIL H.
Decisions...
Ring, Lawrence J.
Newton, Derek A.
Biggadike, E.Ralph
Edition
-
ISBN/ISSN
0-256-02777-3
Collation
xiii; 831p,; 25 cm.
Series Title
-
Call Number
658.8 Dec D
Edition
-
ISBN/ISSN
0-256-02777-3
Collation
xiii; 831p,; 25 cm.
Series Title
-
Call Number
658.8 Dec D
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1
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Design And Marketing of New Products, Second Edition
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URBAN, GLEN L.
Hauser, John R.
Edition
2
ISBN/ISSN
0-13-201567-6
Collation
xxiii; 701p,; 22 cm.
Series Title
-
Call Number
658.575 Urb D
Edition
2
ISBN/ISSN
0-13-201567-6
Collation
xxiii; 701p,; 22 cm.
Series Title
-
Call Number
658.575 Urb D
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1
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E-Business Strategy; Text and Cases
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Phillips, Paul
Edition
-
ISBN/ISSN
77098374
Collation
xxv; 390p,; 25 cm.
Series Title
-
Call Number
658.84 Phi E
Edition
-
ISBN/ISSN
77098374
Collation
xxv; 390p,; 25 cm.
Series Title
-
Call Number
658.84 Phi E
Availability
2
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Customer Policy as an Alternative Orientation to Marketing Simple (EJM), Vol.…
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Wills, Gordon
Edition
1
ISBN/ISSN
-
Collation
26p,; 24 cm.
Series Title
-
Call Number
658.805 Wil C
Edition
1
ISBN/ISSN
-
Collation
26p,; 24 cm.
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-
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658.805 Wil C
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1
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Differentiate or die : survival in our era of Killer competition
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Trout, Jack
Rivkin, Steve
Edition
-
ISBN/ISSN
0-471-35764-2
Collation
x; 230p,; 24 cm.
Series Title
-
Call Number
658.8 Tro D
Edition
-
ISBN/ISSN
0-471-35764-2
Collation
x; 230p,; 24 cm.
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-
Call Number
658.8 Tro D
Availability
9
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Customer Relationship Management; Getting it Right !
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Kincaid, Judith W.
Edition
-
ISBN/ISSN
0-13-035211-X
Collation
xxvii; 480p,; 24 cm.
Series Title
-
Call Number
658.812 Kin C
Edition
-
ISBN/ISSN
0-13-035211-X
Collation
xxvii; 480p,; 24 cm.
Series Title
-
Call Number
658.812 Kin C
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3
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Creating A Marketing Intelligentsia, (MIP), Vol. 9, No. 4, 1991
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Wills, Gordon
Edition
4
ISBN/ISSN
-
Collation
0; 20p,; 28 cm.
Series Title
-
Call Number
658.805 Wil C
Edition
4
ISBN/ISSN
-
Collation
0; 20p,; 28 cm.
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-
Call Number
658.805 Wil C
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1
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