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697
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subject="Marketing"
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Controversy in Marketing Theory; For Reason, Realism, Truth and Objectivity
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Hunt, Shelby D.
Edition
-
ISBN/ISSN
0-7656-0931-2
Collation
xiv; 344p,; 23 cm.
Series Title
-
Call Number
658.800 1 Hun C
Edition
-
ISBN/ISSN
0-7656-0931-2
Collation
xiv; 344p,; 23 cm.
Series Title
-
Call Number
658.800 1 Hun C
Availability
3
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Corporate Social Responsibility; Doing the Most Good for You Company and Your…
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Kotler , Philip
Lee, Nancy
Edition
1
ISBN/ISSN
0-471-47611-0
Collation
x; 307p,; 23 cm.
Series Title
-
Call Number
658.402 Kot C
Edition
1
ISBN/ISSN
0-471-47611-0
Collation
x; 307p,; 23 cm.
Series Title
-
Call Number
658.402 Kot C
Availability
5
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Cases in Strategic Marketing
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Rosenthal, David
Brown, Lew G.
Edition
-
ISBN/ISSN
0-13-086359-9
Collation
xiii; 610p,; 27 cm.
Series Title
-
Call Number
658.802 Ros C
Edition
-
ISBN/ISSN
0-13-086359-9
Collation
xiii; 610p,; 27 cm.
Series Title
-
Call Number
658.802 Ros C
Availability
4
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Cases in Strategic Marketing Management: Business Strategies in Latin America
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Quelch, John A.
DAndrea, Guillermo
Edition
1
ISBN/ISSN
0-13-089490-7
Collation
viii; 280p,; 24 cm.
Series Title
-
Call Number
658.802 DAn C
Edition
1
ISBN/ISSN
0-13-089490-7
Collation
viii; 280p,; 24 cm.
Series Title
-
Call Number
658.802 DAn C
Availability
3
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Applications in Basic Marketing : Clippings from the Populer Business Press, …
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Perreault, Jr., William D.
MacCarthy, E. Jerome
Edition
-
ISBN/ISSN
0--07-116975-X
Collation
ix; 227p,; 26 cm.
Series Title
-
Call Number
658.8 Per A
Edition
-
ISBN/ISSN
0--07-116975-X
Collation
ix; 227p,; 26 cm.
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-
Call Number
658.8 Per A
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5
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Branding in Asian : The creation, Development and management of Asian brands …
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Temporal, Paul
Edition
-
ISBN/ISSN
0-471-83576-5
Collation
xii; 261p,; 24 cm.
Series Title
-
Call Number
658.827 095 Tem B
Edition
-
ISBN/ISSN
0-471-83576-5
Collation
xii; 261p,; 24 cm.
Series Title
-
Call Number
658.827 095 Tem B
Availability
4
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B2B Marketing; A Radically Different Approach for Business-to-Business Marketers
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Minett, Steve
Edition
-
ISBN/ISSN
0-273-65425-X
Collation
xix; 226p,; 24 cm.
Series Title
-
Call Number
658.802 Min B
Edition
-
ISBN/ISSN
0-273-65425-X
Collation
xix; 226p,; 24 cm.
Series Title
-
Call Number
658.802 Min B
Availability
3
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Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products an…
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Marconi, Joe
Edition
-
ISBN/ISSN
1-55738-428-2
Collation
xvi; 213p,; 22 cm.
Series Title
-
Call Number
658.8 Mar B
Edition
-
ISBN/ISSN
1-55738-428-2
Collation
xvi; 213p,; 22 cm.
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-
Call Number
658.8 Mar B
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3
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Asas-asas marketing, ed. 2, cet. 3
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SWASTHA DH, BASU
Edition
-
ISBN/ISSN
-
Collation
xii; 327p,; 22 cm.
Series Title
-
Call Number
380.1 SWA A
Edition
-
ISBN/ISSN
-
Collation
xii; 327p,; 22 cm.
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-
Call Number
380.1 SWA A
Availability
20
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Azas-azas marketing, ed. 3, cet. 1 (Liberty)
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SWASTHA DH, BASU
Edition
-
ISBN/ISSN
-
Collation
xii; 352p,; 21 cm.
Series Title
-
Call Number
380.1 Swa A
Edition
-
ISBN/ISSN
-
Collation
xii; 352p,; 21 cm.
Series Title
-
Call Number
380.1 Swa A
Availability
4
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