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subject="Service industries-Ma...
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The Essence of Service Marketing
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Payne, Adrian
Edition
-
ISBN/ISSN
0-13-284852-X
Collation
x; 253p,; 22 cm.
Series Title
-
Call Number
658.8 Pay T
Edition
-
ISBN/ISSN
0-13-284852-X
Collation
x; 253p,; 22 cm.
Series Title
-
Call Number
658.8 Pay T
Availability
4
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Services Marketing, 1st. Ed.
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Zeithaml, Valarie A.
Bitner, Mary Jo
Edition
1
ISBN/ISSN
0-07-078250-4
Collation
xx; 700p,; 24 cm.
Series Title
-
Call Number
658.8 Zei S
Edition
1
ISBN/ISSN
0-07-078250-4
Collation
xx; 700p,; 24 cm.
Series Title
-
Call Number
658.8 Zei S
Availability
4
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Services Marketing : Integrating Customer Focus Across the Firm, 2nd Ed.
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Zeithaml, Valarie A.
Bitner, Mary Jo
Edition
-
ISBN/ISSN
0-07-231221-1
Collation
xxviii; 620p,; 28 cm.
Series Title
-
Call Number
658.8 Zei S
Edition
-
ISBN/ISSN
0-07-231221-1
Collation
xxviii; 620p,; 28 cm.
Series Title
-
Call Number
658.8 Zei S
Availability
4
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Service Management and Marketing : Managing the Moments of Truth in Service C…
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Gronroos, Christian
Edition
-
ISBN/ISSN
0-669-20035-2
Collation
xxii; 298p,; 24 cm.
Series Title
-
Call Number
658.8 Gro S
Edition
-
ISBN/ISSN
0-669-20035-2
Collation
xxii; 298p,; 24 cm.
Series Title
-
Call Number
658.8 Gro S
Availability
4
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Service Marketing : A Managerial Perspective
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McCOLL, ROD
CALLAGHAN, BILL
PALMER, ANDRIAN
Edition
-
ISBN/ISSN
0-07-470257-2
Collation
xii; 532p,; 21 cm.
Series Title
-
Call Number
658.8 McC S
Edition
-
ISBN/ISSN
0-07-470257-2
Collation
xii; 532p,; 21 cm.
Series Title
-
Call Number
658.8 McC S
Availability
2
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Services Marketing, 2nd. Ed.
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LOVELOCK, CHRISTOPHER H.
Edition
2
ISBN/ISSN
0-13-807066-0
Collation
xvi; 526p,; 24 cm.
Series Title
-
Call Number
658.8 Lov S
Edition
2
ISBN/ISSN
0-13-807066-0
Collation
xvi; 526p,; 24 cm.
Series Title
-
Call Number
658.8 Lov S
Availability
4
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Handbook of Services & Management
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Handbook...
Edition
-
ISBN/ISSN
0-7619-1612-1
Collation
ix; 521p,; 27 cm.
Series Title
-
Call Number
658.812 Han H
Edition
-
ISBN/ISSN
0-7619-1612-1
Collation
ix; 521p,; 27 cm.
Series Title
-
Call Number
658.812 Han H
Availability
1
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