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Found 1 from your keywords: author=Diane B. Willis

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New Directions in Media Management

New Directions in Media Management by Jim Willis and Diane B. Willis is a book that offers an in-depth analysis of the competitive environment faced by the media industry today. The book is divided into three main sections: first, an analysis of the challenges facing the media in a competitive context; second, an assessment of management principles that can be applied to improve the operational…

Edition: -
ISBN/ISSN: 0-205-13974-4
Collation: xii, 403 hlm.; 26 cm
Series Title: -
Call Number: 302.23 WIL n

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