The book Understanding Media Users: From Theory to Practice written by Tony Wilson is an in-depth study of the concept of “active audiences” in media studies. In this book, Wilson examines the relationship between media and audiences, describing the development of media effects theory and the analytical approaches that make up media reception theory. She explores various interfaces of media…
New Directions in Media Management by Jim Willis and Diane B. Willis is a book that offers an in-depth analysis of the competitive environment faced by the media industry today. The book is divided into three main sections: first, an analysis of the challenges facing the media in a competitive context; second, an assessment of management principles that can be applied to improve the operational…
Virilio and the Media by John Armitage is a book that introduces Paul Virilio's important thinking on contemporary media culture. Through his works such as The Aesthetics of Disappearance, War and Cinema, and The Vision Machine, Virilio has changed the way we understand the relationship between perception, logistics, cities, and new media technologies. Armitage provides a theoretical context fo…
In today's 24/7 social-media world judgment will take place in the court of public opinion, which is a court of law turned upside down--you're guilty until proven innocent. Every experienced CEO and Director of Pubic Relations knows that their organization could experience a crisis situation and that more often than not, the situation will unfold at a pace that leaves little time for a spoke…