New Directions in Media Management by Jim Willis and Diane B. Willis is a book that offers an in-depth analysis of the competitive environment faced by the media industry today. The book is divided into three main sections: first, an analysis of the challenges facing the media in a competitive context; second, an assessment of management principles that can be applied to improve the operational…
In today's 24/7 social-media world judgment will take place in the court of public opinion, which is a court of law turned upside down--you're guilty until proven innocent. Every experienced CEO and Director of Pubic Relations knows that their organization could experience a crisis situation and that more often than not, the situation will unfold at a pace that leaves little time for a spoke…
Buku Manajemen Media Massa: Teori, Aplikasi, dan Riset karya Fajar Junaedi memberikan panduan komprehensif tentang manajemen media massa di era demokrasi dan teknologi yang terus berkembang. Pasca reformasi, keterbukaan demokrasi dan kemajuan teknologi telah menghadirkan peluang serta tantangan besar bagi media massa. Buku ini membahas bagaimana media yang tidak siap menghadapi perubahan ini ak…