New Directions in Media Management by Jim Willis and Diane B. Willis is a book that offers an in-depth analysis of the competitive environment faced by the media industry today. The book is divided into three main sections: first, an analysis of the challenges facing the media in a competitive context; second, an assessment of management principles that can be applied to improve the operationalā¦
Buku Manajemen Media Massa: Teori, Aplikasi, dan Riset karya Fajar Junaedi memberikan panduan komprehensif tentang manajemen media massa di era demokrasi dan teknologi yang terus berkembang. Pasca reformasi, keterbukaan demokrasi dan kemajuan teknologi telah menghadirkan peluang serta tantangan besar bagi media massa. Buku ini membahas bagaimana media yang tidak siap menghadapi perubahan ini akā¦