Buku Teori Komunikasi Massa karya John Vivian, yang diterjemahkan oleh Tri Wibowo B. S., merupakan salah satu buku terkemuka dalam bidang komunikasi massa, menawarkan pemahaman mendalam mengenai berbagai aspek media massa, bentuk isi yang disebarluaskan, serta isu-isu terkait. Buku ini, yang terbagi menjadi tiga bagian utama, memberikan wawasan komprehensif tentang dinamika media dan bagaimana …
New Directions in Media Management by Jim Willis and Diane B. Willis is a book that offers an in-depth analysis of the competitive environment faced by the media industry today. The book is divided into three main sections: first, an analysis of the challenges facing the media in a competitive context; second, an assessment of management principles that can be applied to improve the operational…
Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnation…